WordPress is a content management system (CMS), which means it’s designed to help you organize and display the content on your site.
What counts as content? Everything that appears on your site, from the header with your business name to your contact information to your blog posts and tutorial videos. If it’s on your site, it’s content.
WordPress is free.
Free is good when you’re operating on a small-business budget. You’ll still have to pay for web hosting, and you may want to buy a theme instead of using a free one to change the way your site looks (more about that in a moment), but the WordPress CMS costs nothing to download.
WordPress is easy to use.
WordPress prides itself on its five-minute installation. I’m not a technical savant but I’ve set up several WordPress sites, and it really is that easy to get a basic site running and looking respectable. Doing something complex may require some reading and conversations in the support forums, but for most new site owners, going from zero to website in a few minutes is more than enough.
WordPress is Easy to Customize with Themes and Plugins
WordPress themes are easy to customize because a lot of them come with their own options panel allowing you to change colors, upload logo, change the background, create beautiful sliders, and truly customize it to your needs without writing any code at all.
You can also add custom functionality to your WordPress site by using plugins. WordPress plugins are like apps for your website that you can use to add advanced features like analytics, contact forms, membership area, and more.
WORDPRESS IS SEO FRIENDLY
WordPress is written using standard compliance high-quality code and produces semantic markup. In non-geek terms, this makes Google and other search engines love WordPress.
This is why WordPress sites tend to rank higher than others in search engines.
By design, WordPress is very SEO friendly out of the box. You can also use WordPress SEO plugins to further optimize your website. For complete step by step instructions, see our ultimate WordPress SEO guide to properly optimize your website.
WORDPRESS IS EASY TO MANAGE
WordPress comes with a built-in updates management system. This allows you to update your plugins and themes from within your WordPress admin dashboard.
WordPress also notifies you when there is a new version of WordPress available, so you can update your site by simply clicking a button.
To protect your data from any accident or hacking, you can easily use a WordPress backup plugin to automatically create backups and store them safely on a remote location.
WORDPRESS IS SAFE AND SECURE
WordPress is developed with security in mind, and it is considered to be a very safe and secure platform to run a website. However, just like the real world, the internet can be an uncertain place.
There are intruders out there who want to get their hands on as many sites as they could. To protect your WordPress site, there are a few simple things that you can do to make it even more secure. For details, see our step-by-step WordPress security guide for beginners.
We use Sucuri on our websites to protect against common threats such as brute force attacks and malware.
WORDPRESS CAN HANDLE DIFFERENT MEDIA TYPES
WordPress is not just limited to writing text. It comes with a built-in media uploader to handle images, audio, and video files.
WordPress supports Embed enabled websites which means you can embed YouTube videos, Instagram photos, Tweets, and Soundcloud audio by just pasting the URL in the WordPress post editor.